marketing pens were a strategic component of the Canopy Rose Marketing plan.
Did they really deliver good bang for the buck?
I think they did because they kept Canopy Rose in front of a target audience. It is a known fact that is easier to sell to an existing customer than a brand new one.
As a business owner, it is well worth the investment to continually court our customers. If we don't, we just might lose them to someone who will.
Think about it awhile. What does it say about you and your business goals if you really don't care if you retain your current customers? If you don't want to court them perhaps it is time to sit down and reevaluate why you are even in business and if possibly you secretly want out and want to morph into a new version of yourself. Its ok... just alot better if you know what you want.
Friday, June 01, 2007
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