"But did you do the market research?" is a critical question that needs to be answered in the affirmative before launching a new business enterprise.

Is is quite common for people to launch a business on a whim and a prayer. But this is a terrible idea.

One gentleman at the Small Business Administration suggests taking the idea of what you want to do and asking your target audience what they think.

Before I opened Canopy Rose I did this. We surveyed our target audience and it was a great strategy. The day we opened our doors, we had more business than we could accomodate.